This has clearly been the year of the large M & A deal in the freight industry with TFII’s purchase of UPS’ LTL business (https://www.dantranscon.com/index.php/blog/entry/the-first-big-transportation-deal-of-the-year-tfii-s-purchase-of-ups-freight ) followed by Knight Swift’s acquisition of LTL operator AAA Cooper Transportation (https://www.dantranscon.com/index.php/blog/entry/why-are-large-ltl-trucking-companies-such-attractive-m-a-targets ). The Uber Freight purchase of Transplace for $2.25 billion is different from the other two acquisitions.

Unlike the prior mergers that combined two asset-based trucking companies, this merger blends two non-asset-based technology-driven freight brokerage operations. Uber Freight supplies shippers with real-time quoting and booking, using their freight management platform; it provides access to a network of US and Canadian-based carriers. Their focus has been on a transactional, instant gratification shipper-carrier load matching services. While still unprofitable, they have been achieving rapid growth in this segment of the freight brokerage market.

Transplace, while also in the freight brokerage space, has focused on large shippers with consistent freight volumes. Their technology is designed to marry this class of shipper with carriers that have the capacity and coverage to handle recurring traffic in designated areas. This is much more of a contracted business rather than a transactional business model. Transplace states on its website that it counts 62,000 unique users and has $11 billion of freight under management.

So, what made Transplace attractive to Uber Freight? Uber Freight is paying 22 .5 times EBITDA to acquire a company that has a current EBITDA run rate of over $100 million. This is a steep multiple, but Transplace’s earnings will improve the financials of the merged Uber Freight.

On July 7, 2020, Freightera (https://www.freightera.com/), North America's rapidly growing online freight marketplace, announced the enhancement of its popular free platform with value-added paid memberships and a rewards program. Freightera’s customers can now subscribe to a range of Membership Plans that provide enhanced freight transportation services, tailored to their unique requirements.

Freightera is one of the top growth companies in the North American freight transportation industry, having increased revenues 240% per year since 2015, making it the third fastest-growing company in British Columbia (source: Business in Vancouver 2019 report). Frost & Sullivan identified Freightera as one of the top five "automated on-demand" freight platforms in North America and the only system that offers fixed-cost, all-inclusive quotes direct from transport companies of all sizes and modes.

Overview of Membership Plans

- Starting with less than truckload (LTL) and rail freight, North America’s online freight marketplace is rapidly expanding its services and coverage 

The Freight Transportation Industry

The US and Canadian trucking industries generate about $750 to $800 billion in revenue. When you add in rail volumes, the North American surface transportation industry represents trillions of dollars in revenue. The industry is highly fragmented; there are 750,000 licensed trucking companies in the US, according to the US Department of Transport, of which 90,000 have more than 20 trucks.

Shippers that move freight across North America have always faced the challenge of finding a set of trucking and rail service providers with the precise range of services, geographic coverage and rates that meet their needs. Since no single asset-based transportation provider can meet the needs of all shippers, the trucking industry has long relied on the thousands of third-party brokers, essentially travel agents for the freight transportation industry, who connect shippers and carriers. Over the past few decades, the industry has evolved from phone and fax machine communication to internet, smartphone technology and sophisticated data management.

The freight brokerage industry has been near and dear to my heart for many years. Earlier in my career, I had the privilege of running one of Canada’s largest 3PL operations. My current company has had the distinct pleasure of consulting with some of North America’s finest freight brokers. Periodically I like to look at the changes that are taking place in this industry. In previous years, I have published blogs (http://www.dantranscon.com/index.php/blog/entry/technology-comes-to-the-freight-brokerage-industry-in-2016 ) on the impact on technology in the freight brokerage industry. Times have changed.

Technology is no longer a driving force in this industry. It is THE DRIVING FORCE. This year we are witnessing the application of technology to every facet of the business. This industry has been discovered by venture capitalists, entrepreneurs, truckers, software, and hardware providers. Software innovations are entering the industry at a very rapid pace. This blog will feature a range of companies that are at the forefront of transforming the industry.

Find an App

Posting a shipment has never been easier. Friendshippr.com (http://friendshippr.com/) turns your Facebook friends into a shipping network. The Friendshippr app, available on Google Play, or from Apple store, is a simple tool to move goods between your Facebook friends.

Every few years I like to take a look at some of the new technology-based entrants to the freight transportation industry to see who are the “movers” and “shakers.” While Amazon dominates the headlines, there are a host of other companies doing some very interesting things in the technology space.

This blog will look at some names that surfaced in the past and some of the new players that are taking freight brokerage to a new level. While new technology is being applied to a variety of freight related tasks (i.e. calculating freight dimensions, dock appointment scheduling), this blog will examine some of the companies are actually in the business of moving freight. They are bridging the asset world with the technology world. I have selected a group of companies that have caught my attention. They are Cargomatic, uShip, Freightera, Freightquote, FreightCentre, Uship, Project44, Logistical Labs and ZRATE.

Cargomatic