Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in Amazon

Amazon launched a new mobile phone, the Fire Phone that could be a true “game changer,” not just for mobile communications or retail sales but also for freight transportation. Let me tell you why.

Unlike other cell phone manufacturers, Amazon is looking for e-commerce business, not mass profits from mobile phone sales. That is the raison d’etre for this phone. Like Apple, they have created an entire ecosystem. Unlike Apple, their ecosystem is not based on selling just computer hardware and software such as iTunes, iPads and iPhones. Amazon wants their hundreds of millions of registered users to buy books, consumer electronics, toys, household supplies and toasters from their massive warehouses of products.

Amazon has a huge inventory of data on consumer preferences and purchasing behavior. It can tailor its marketing messages to specific target markets and then cross-sell them on purchasing other lenses for a camera or tennis clothes to go with the purchase of a new tennis racquet. Amazon’s Firefly technology allows the user to point the phone at an object and then be transferred to an Amazon website that will sell you the product. This is a neat trick (e.g. clever software) that will allow impulse buyers to obtain instant gratification.

Last but not least, the purchase of the Amazon Fire phone provides the user with a free one year subscription to the Amazon Prime $99 a year freight delivery service. So as the user sees a product in a magazine or store, the Fire Phone can take you immediately to a website that will sell you the product and suggest others that you may like. With another click on the Fire, the user can then arrange to have the goods delivered to their home or office within two business days. Clearly the Amazon Fire is trying to create a new e-commerce business model. Like every other new business model, it will take some time to gain traction. If, and more likely when it does, it could dramatically change the world of freight transportation.

The Amazon Fire will allow consumers to “point, shop and ship” almost anywhere, any time. The speed and simplicity will appeal to anyone who prefers to look at a photo and shop without going to a mall or even searching online to find an object. Of course, the Fire Phone has a number of other interesting features like 3-D imaging and an enhanced camera so it can compete with other mobile phones.

...
Hits: 1688
0
Continue reading 0 Comments

Most Recent Posts

Search


Tag Cloud

Career Advice Freight Capacity Finance and Transportation US Economy selling trucking companies Transportation service Dedicated Contract Carriage Search engine optimization Spanx network optimization Packaging Job satisfaction bulk shipping Map-21 Transloading cheap oil financial management Yield Improvement hiring process 360ideaspace freight bid freight payment freight audit IANA energy efficiency Social Media in Transportation peak season CITA Shipper Pulse Survey $75000 bond derailments University of Tennessee Consulting UP Reshoring Canadian freight market Muhammad Ali Canada-U.S. trade agreement YRC mentoring 3PLTL Canada U.S. trade 2013 Economic Forecast Canada Canadian Transportation & Logistics Masters in Logistics Trucking FuelQuest carrier conference driverless Carriers Twitter Schneider Logistics CN broker bonds Right Shoring APL Omni Channel Transportation CSA scores Crisis management Freight Shuttle System Driving for Profit transportation news dynamic pricing Business Strategy automation truck drivers freight transportation conference Keystone Pipeline Rail Training New Hires Broker Dan Goodwill routing guide CN Rail BlueGrace Logistics capacity shortages Transcom Fleet Leasing professional drivers Shipper Transportation Buying Trends Survey Adrian Gonzalez 2014 freight volumes Sales Management marketing Driver Shortage Cleveland Cavaliers Freight Management capacity shortage Wal-Mart Failure shipper-carrier contracts Harper Davos speech Retail transportation Tracy Matura pipelines Blogging 3PL US Housing Market FCPC Distribution Sales Training Load broker freight rate increases Management consumer centric ShipMax FMCSA Facebook shipping EBOR CRM BNSF shipper-carrier roundtable e-commerce 2012 Transportation Business Strategies. Jugaad Infrastructure Surety bond Ferromex Freight Carriers Association of Canada Social Media Politics Conway MBA Canadian economy transportation audit freight forwarders Truckload Celadon tanker cars US Election ProMiles Stephen Harper Trade Vision Software Advice USA Truck Crude Oil by Rail Hudsons Bay Company Success freight cost savings Loblaw LinkedIn trucking company acquisitions dimensional pricing freight RFP truck driver NS business start-up Bobby Harris fuel surcharge employee termination TMP Worldwide Freight contracts Canadian truckers Business Transformation Strategy Warehousing freight agreements Rate per Mile Global experience rail safety David Tuttle solutions provider Werner driver shortages autonomous vehicles Donald Trump drones Canada's global strategy Education shipping wine Retail Regina Deferred Packaging Swift Training Fire Phone freight transportation in 2011 Emergent Strategy US Auto Sales future of freight industry CSX FMS FCA JB Hunt NMFC broker security Life Lessons Microsoft MPG Horizontal Supply Chain Collaboration Comey freight costs the future of transportation small business Associates NAFTA Trump shipper-carrier collaboration freight transportation Freight Rates coaching Otto TransForce Entrepreneur robotics 2014 freight forecast RFP driver Dedicated Trucking Scott Monty Doug Davis Accessorial Charges buying trucking companies LTL Leadership Doug Nix KCS economy transportation newspaper home delibery Inbound Transportation Rotman School of Business Railway Association of Canada Success failure entrepreneur freight audit 2014 economic forecast intermodal NCC 2015 Economic Forecast Climate Change CSA customer engagement TMS CP Rail Business skills Global Transportation Hub Transplace President Obama Colilers International LCV's New York Times freight payment freight broker Derek Singleton Toronto Freight Amazon economic forecasts for 2012 US Manufacturing Freight Recession Transport Capital Partners (TCP)

Blog Archives