Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in Blogging



Social Media have become huge in the last few years. There are new Social Media that pop up every day. I have been personally involved with social media for about ten years and have found them to be helpful to our freight consulting business. Here are few thoughts on how to make effective us of them in your company.

Social Media are an integral part of a company’s Sales and Marketing Strategy

The first point to consider is that Social Media should not be looked at independently from a company’s Sales and Marketing Strategy. They should be an integral component and should be used to accomplish a company’s key marketing objectives. The selection, of which media to use, how and when they should be used, should be developed as part of a company’s Business Plan. The Social Media strategy should correlate directly with the company’s marketing goals, target markets and revenue targets.

Hits: 672
Continue reading 0 Comments

Most Recent Posts


Tag Cloud

Regina Transplace Load broker EBOR home delibery truck driver FMS Trump Training Colilers International freight payment freight audit Management solutions provider 360ideaspace dimensional pricing derailments buying trucking companies USA Truck Global experience Transportation Cleveland Cavaliers Sales Management Facebook capacity shortages Rate per Mile dynamic pricing shipper-carrier contracts Wal-Mart economic forecasts for 2012 Celadon e-commerce trucking company acquisitions TMP Worldwide Job satisfaction President Obama Ferromex Railway Association of Canada Success failure entrepreneur US Election NMFC broker security CP Rail Freight Capacity hiring process Surety bond autonomous vehicles Dedicated Trucking Rail truck drivers Reshoring Canadian Transportation & Logistics carrier conference LTL freight forwarders Spanx 2013 Economic Forecast Carriers FuelQuest Right Shoring Crisis management Horizontal Supply Chain Collaboration freight costs BNSF Career Advice US Economy FMCSA Accessorial Charges Finance and Transportation Inbound Transportation routing guide Business skills Transport Capital Partners (TCP) Microsoft MBA Adrian Gonzalez peak season CN Driving for Profit shipping wine intermodal Transportation service professional drivers Yield Improvement Education Transloading Freight Scott Monty network optimization driver shortages driver Derek Singleton Business Strategy ShipMax Blogging Politics transportation news Keystone Pipeline NAFTA Life Lessons Transportation Buying Trends Survey Twitter shipper-carrier roundtable US Manufacturing mentoring consumer centric tanker cars coaching Hudsons Bay Company Truckload robotics freight agreements Swift UP RFP Freight Recession Trucking 2012 Transportation Business Strategies. Jugaad Success Masters in Logistics driverless Social Media Comey Schneider Logistics employee termination Infrastructure Donald Trump freight transportation in 2011 2014 freight volumes KCS Doug Nix Canadian truckers Warehousing Canadian economy Search engine optimization Otto the future of transportation Map-21 automation Transcom Fleet Leasing freight bid freight transportation marketing 2015 Economic Forecast Deferred Packaging Packaging $75000 bond financial management Rotman School of Business Freight Carriers Association of Canada bulk shipping Werner Amazon David Tuttle CSA scores Dan Goodwill Canada CRM Canada U.S. trade APL future of freight industry Conway transportation audit CITA Shipper Pulse Survey Fire Phone Canada-U.S. trade agreement YRC Canadian freight market Muhammad Ali US Housing Market ProMiles Entrepreneur Social Media in Transportation broker bonds economy Bobby Harris Doug Davis Emergent Strategy freight cost savings University of Tennessee Broker cheap oil Loblaw Failure Omni Channel Software Advice CSA 3PLTL Freight Management Business Transformation Strategy FCA New York Times Driver Shortage Freight contracts TransForce NCC Stephen Harper Trade Vision LCV's Crude Oil by Rail LinkedIn fuel surcharge JB Hunt NS freight payment Freight Shuttle System Consulting shipping Retail transportation BlueGrace Logistics Freight Rates capacity shortage 3PL drones Tracy Matura IANA US Auto Sales FCPC 2014 freight forecast Associates TMS shipper-carrier collaboration freight broker freight rate increases 2014 economic forecast Distribution selling trucking companies customer engagement Retail Leadership energy efficiency freight transportation conference pipelines CN Rail Toronto business start-up Dedicated Contract Carriage freight audit small business Training New Hires rail safety Climate Change CSX Global Transportation Hub MPG Sales Training freight RFP Canada's global strategy Harper Davos speech Shipper transportation newspaper

Blog Archives