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Social Media have become huge in the last few years. There are new Social Media that pop up every day. I have been personally involved with social media for about ten years and have found them to be helpful to our freight consulting business. Here are few thoughts on how to make effective us of them in your company.

Social Media are an integral part of a company’s Sales and Marketing Strategy

The first point to consider is that Social Media should not be looked at independently from a company’s Sales and Marketing Strategy. They should be an integral component and should be used to accomplish a company’s key marketing objectives. The selection, of which media to use, how and when they should be used, should be developed as part of a company’s Business Plan. The Social Media strategy should correlate directly with the company’s marketing goals, target markets and revenue targets.

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