Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in TMP Worldwide

Social Media in Transportation in 2012

Posted by on in General

It is hard to believe that a year has gone by since I sat in on a presentation on Social Media in Transportation at the 2011 SMC3 Winter Conference.  This past week David Tuttle, VP, Digital Strategy at TMP Worldwide (who spoke last year) was back again and joined by Bobby Harris, President and CEO of BlueGrace Logistics.  In the short space of 12 months it is clear that social media have exploded in popularity. 

Here are a few statistics to reinforce this message.  There are 800 million global profiles on Facebook, Twitter has 175 million users and LinkedIn has 150 million profiles.  Facebook reaches 85% of logistics professionals on the internet – over 2.8 million people; Twitter reaches over 22% of logistics professionals on the internet; LinkedIn Reaches 19% of logistics professionals on the Internet.

Beyond the impressive user numbers, there appear to be two breakthroughs this year.  The first is in functionality.  Companies and individuals are now starting to figure out how to embed the capabilities of social media in their businesses. 

David highlighted the “follow me” feature on LinkedIn.  It allows people to stay up-to-date on employment opportunities and organizational changes at companies of interest.  Your “career page” beside your “company page” is a powerful tool to “inform active and passive candidates” of opportunities.  It can be used to “see who is following your company and send automatic updates.”   Twitter can be custom branded and used both as a tool to communicate with your followers and to follow them as well.   

David also noted that a Facebook page for your business, with photos that tie in to the website or other business activities, can play a key role.  Targeted ads can be placed on the right side of the Facebook page and can be tailored to the specific demographics and interests of your customers. Each company pays for these ads on a CPC basis.  He also spoke about the importance of scheduling your communication over a period of time to maintain the attention of your fans and followers.  Take advantage of opportunities to connect directly with your fans.

...
Hits: 32936
0
Continue reading 5 Comments

Most Recent Posts

Search


Tag Cloud

trucking company acquisitions small business Shipper FMS Transcom Fleet Leasing Carriers Canadian truckers US Manufacturing Crisis management drones Hudsons Bay Company Software Advice transportation newspaper $75000 bond Transloading freight rate increases 3PLTL Stephen Harper Trade Vision RFP Loblaw 2014 economic forecast solutions provider Horizontal Supply Chain Collaboration USA Truck US Economy Management Freight contracts Transportation service Bobby Harris buying trucking companies dynamic pricing Doug Nix Otto Canadian economy Werner Scott Monty Climate Change shipper-carrier roundtable e-commerce Amazon selling trucking companies Colilers International dimensional pricing Retail TMP Worldwide FMCSA Toronto Global Transportation Hub home delibery Success mentoring Warehousing coaching Education Harper Davos speech freight transportation conference Ferromex intermodal Regina IANA derailments Rate per Mile professional drivers future of freight industry business start-up Consulting MBA Driver Shortage freight cost savings Blogging CN US Auto Sales Freight Rates freight payment freight audit Business Strategy Cleveland Cavaliers robotics Broker Comey Distribution Load broker automation Tracy Matura transportation news Entrepreneur freight bid financial management Retail transportation consumer centric Truckload Accessorial Charges Dedicated Trucking Dedicated Contract Carriage BlueGrace Logistics CRM Inbound Transportation Railway Association of Canada freight agreements Dan Goodwill UP peak season truck driver Canadian freight market Associates Canada's global strategy Packaging routing guide Reshoring Donald Trump Doug Davis Rail ProMiles David Tuttle freight audit Derek Singleton Transplace shipping wine CSX rail safety APL Business Transformation Strategy Keystone Pipeline cheap oil US Housing Market Yield Improvement Rotman School of Business FCPC driver BNSF Canada-U.S. trade agreement YRC Training New Hires Life Lessons network optimization Social Media in Transportation tanker cars Politics freight payment Sales Management driverless LCV's Success failure entrepreneur freight forwarders CP Rail New York Times Transportation Buying Trends Survey Microsoft Schneider Logistics Social Media freight broker Training Right Shoring CSA capacity shortages LinkedIn Swift Failure Adrian Gonzalez Deferred Packaging Freight Recession shipper-carrier contracts carrier conference fuel surcharge Freight Management freight costs Infrastructure capacity shortage Celadon pipelines CSA scores broker bonds energy efficiency Search engine optimization Muhammad Ali Business skills NMFC 2012 Transportation Business Strategies. Jugaad employee termination shipper-carrier collaboration Spanx truck drivers 2013 Economic Forecast KCS FuelQuest Career Advice shipping Transport Capital Partners (TCP) Canada U.S. trade economic forecasts for 2012 freight RFP TransForce EBOR NCC autonomous vehicles driver shortages Freight Capacity CN Rail University of Tennessee freight transportation in 2011 CITA Shipper Pulse Survey Conway President Obama Leadership Omni Channel Twitter TMS Trucking Sales Training Map-21 360ideaspace Masters in Logistics Transportation NS hiring process 2014 freight volumes LTL MPG Canadian Transportation & Logistics Facebook Trump transportation audit JB Hunt 3PL Freight Shuttle System freight transportation Driving for Profit Freight Carriers Association of Canada ShipMax bulk shipping Freight Job satisfaction NAFTA Finance and Transportation Emergent Strategy Canada FCA Crude Oil by Rail Global experience customer engagement broker security Surety bond 2014 freight forecast Wal-Mart the future of transportation 2015 Economic Forecast Fire Phone US Election marketing economy

Blog Archives