Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in David Tuttle

Social Media in Transportation in 2012

Posted by on in General

It is hard to believe that a year has gone by since I sat in on a presentation on Social Media in Transportation at the 2011 SMC3 Winter Conference.  This past week David Tuttle, VP, Digital Strategy at TMP Worldwide (who spoke last year) was back again and joined by Bobby Harris, President and CEO of BlueGrace Logistics.  In the short space of 12 months it is clear that social media have exploded in popularity. 

Here are a few statistics to reinforce this message.  There are 800 million global profiles on Facebook, Twitter has 175 million users and LinkedIn has 150 million profiles.  Facebook reaches 85% of logistics professionals on the internet – over 2.8 million people; Twitter reaches over 22% of logistics professionals on the internet; LinkedIn Reaches 19% of logistics professionals on the Internet.

Beyond the impressive user numbers, there appear to be two breakthroughs this year.  The first is in functionality.  Companies and individuals are now starting to figure out how to embed the capabilities of social media in their businesses. 

David highlighted the “follow me” feature on LinkedIn.  It allows people to stay up-to-date on employment opportunities and organizational changes at companies of interest.  Your “career page” beside your “company page” is a powerful tool to “inform active and passive candidates” of opportunities.  It can be used to “see who is following your company and send automatic updates.”   Twitter can be custom branded and used both as a tool to communicate with your followers and to follow them as well.   

David also noted that a Facebook page for your business, with photos that tie in to the website or other business activities, can play a key role.  Targeted ads can be placed on the right side of the Facebook page and can be tailored to the specific demographics and interests of your customers. Each company pays for these ads on a CPC basis.  He also spoke about the importance of scheduling your communication over a period of time to maintain the attention of your fans and followers.  Take advantage of opportunities to connect directly with your fans.

Hits: 32981
Continue reading 5 Comments

Most Recent Posts


Tag Cloud

shipper-carrier collaboration Job satisfaction Canadian freight market freight transportation in 2011 capacity shortages $75000 bond freight agreements NS 2015 Economic Forecast Comey Rotman School of Business 3PLTL UP Career Advice freight forwarders small business ProMiles Doug Davis IANA capacity shortage Right Shoring Freight Shuttle System shipper-carrier contracts Adrian Gonzalez Amazon Spanx NMFC Werner EBOR Derek Singleton Reshoring CSX automation 2013 Economic Forecast Social Media in Transportation BNSF Consulting Transplace Canada U.S. trade APL CN Education truck driver selling trucking companies 2012 Transportation Business Strategies. Jugaad Rate per Mile marketing FuelQuest Bobby Harris robotics Load broker Loblaw dimensional pricing 2014 freight forecast Freight Carriers Association of Canada Microsoft Celadon Search engine optimization Climate Change freight transportation Canada-U.S. trade agreement YRC freight transportation conference autonomous vehicles Warehousing LinkedIn driver shortages home delibery Transcom Fleet Leasing Toronto CSA scores network optimization NAFTA Regina bulk shipping Broker business start-up mentoring driverless shipping derailments economic forecasts for 2012 Outsourcing Sales Packaging intermodal Trump MPG Freight contracts routing guide Sales Management Canadian Transportation & Logistics ShipMax Railway Association of Canada Canadian truckers carrier conference truck drivers Hudsons Bay Company financial management Infrastructure home delivery Carriers freight bid MBA freight audit Canada CITA Shipper Pulse Survey peak season consumer centric employee termination Business skills broker bonds freight broker freight rate increases Freight Recession FCA freight costs shipping wine transportation news Shipper Whole Foods freight RFP customer engagement CSA Canadian economy buying trucking companies Twitter University of Tennessee Sales Training US Housing Market e-commerce US Economy 2014 freight volumes Yield Improvement Training New Hires Freight Matching Blogging Map-21 solutions provider Inbound Transportation Retail transportation Trucking TMS Swift Truckload freight payment Stephen Harper Trade Vision transportation audit Business Transformation Strategy Transportation Buying Trends Survey Horizontal Supply Chain Collaboration Crisis management freight cost savings Driving for Profit Driver Shortage fuel surcharge 3PL Life Lessons rail safety LCV's Entrepreneur Harper Davos speech energy efficiency Transportation service 360ideaspace Failure Doug Nix Otto FCPC hiring process Dedicated Trucking Schneider Logistics freight payment freight audit President Obama Colilers International Success failure entrepreneur the future of transportation Management USA Truck Accessorial Charges Scott Monty Finance and Transportation Crude Oil by Rail Training Freight Management driver Cleveland Cavaliers Software Advice 2014 economic forecast drones Success dynamic pricing Ferromex Muhammad Ali Sales RFP Retail Omni Channel Grocery trucking company acquisitions Facebook broker security pipelines CRM Leadership coaching online shopping cheap oil TransForce JB Hunt future of freight industry David Tuttle shipper-carrier roundtable Transportation Transport Capital Partners (TCP) Associates Freight Capacity Emergent Strategy Tracy Matura last mile delivery economy Dedicated Contract Carriage Global Transportation Hub CN Rail professional drivers tanker cars New York Times LTL US Auto Sales FMCSA Dan Goodwill Freight Rates BlueGrace Logistics Social Media Freight Rail trade Surety bond FMS transportation newspaper Keystone Pipeline Transloading Business Strategy US Manufacturing Conway Deferred Packaging Distribution TMP Worldwide Politics Donald Trump CP Rail Masters in Logistics Canada's global strategy US Election NCC Load Boards Fire Phone KCS Global experience Wal-Mart

Blog Archives