On July 7, 2020, Freightera (https://www.freightera.com/), North America's rapidly growing online freight marketplace, announced the enhancement of its popular free platform with value-added paid memberships and a rewards program. Freightera’s customers can now subscribe to a range of Membership Plans that provide enhanced freight transportation services, tailored to their unique requirements.

Freightera is one of the top growth companies in the North American freight transportation industry, having increased revenues 240% per year since 2015, making it the third fastest-growing company in British Columbia (source: Business in Vancouver 2019 report). Frost & Sullivan identified Freightera as one of the top five "automated on-demand" freight platforms in North America and the only system that offers fixed-cost, all-inclusive quotes direct from transport companies of all sizes and modes.

Overview of Membership Plans

- Starting with less than truckload (LTL) and rail freight, North America’s online freight marketplace is rapidly expanding its services and coverage 

The Freight Transportation Industry

The US and Canadian trucking industries generate about $750 to $800 billion in revenue. When you add in rail volumes, the North American surface transportation industry represents trillions of dollars in revenue. The industry is highly fragmented; there are 750,000 licensed trucking companies in the US, according to the US Department of Transport, of which 90,000 have more than 20 trucks.

Shippers that move freight across North America have always faced the challenge of finding a set of trucking and rail service providers with the precise range of services, geographic coverage and rates that meet their needs. Since no single asset-based transportation provider can meet the needs of all shippers, the trucking industry has long relied on the thousands of third-party brokers, essentially travel agents for the freight transportation industry, who connect shippers and carriers. Over the past few decades, the industry has evolved from phone and fax machine communication to internet, smartphone technology and sophisticated data management.

Freight matching services or “freight exchanges” have become one of the hottest topics in Freight Transportation over the past few years. Venture capital funds, private investors and others have poured at least $200 million — and potentially substantially more — into dozens of on-demand freight start-ups, including Flexport, Transfix, Loadsmart, Convoy, Doft, Cargo Chief, TugForce, HaulHound, Parade, Ship Lync, Load Surfer, FreightCenter, Freight Finder, Freightera, Freightcom, Pickmyload and others. There are new companies entering this space on a nearly daily basis.

Uber, the controversial but successful online taxi app, has recently announced that it is entering the freight matching arena. What is the attraction?

A brief history of freight matching services

DAT (which is an abbreviation for Dial-A-Truck) was the original load board in North America that was created in 1978. TruckersEdge was founded after DAT and was acquired by TransCore in 1992, another internet pioneer in load board services. Truckstop.com and Getloaded.com were launched in the early 2000s. In 2001, DAT was purchased by TransCore. In 2004, TransCore was acquired by Roper Technologies. In 2014, TransCore DAT became DAT Solutions. For four decades, this group of companies has been offering, for a fee, a process for shippers and brokers to post loads that need to be moved and for carriers to highlight available capacity.