Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in LinkedIn



Social Media have become huge in the last few years. There are new Social Media that pop up every day. I have been personally involved with social media for about ten years and have found them to be helpful to our freight consulting business. Here are few thoughts on how to make effective us of them in your company.

Social Media are an integral part of a company’s Sales and Marketing Strategy

The first point to consider is that Social Media should not be looked at independently from a company’s Sales and Marketing Strategy. They should be an integral component and should be used to accomplish a company’s key marketing objectives. The selection, of which media to use, how and when they should be used, should be developed as part of a company’s Business Plan. The Social Media strategy should correlate directly with the company’s marketing goals, target markets and revenue targets.

Hits: 728
Continue reading 0 Comments

As the year 2013 winds down, it is time to reflect on the major transportation trends of the past year.  While I saw and read about a wide range of developments, these are the ones that resonated most with me.

1.Technology Comes to Freight Transportation

Last year I predicted that we would see a flurry of new technologies come to freight transportation.  They did and I wrote about some of these new companies on several occasions during the year.  Technology was successfully applied to the freight brokerage business, freight portals, LTL density calculations and to other segments of the industry., PostBidShip, Freightopolis, QuoteMyTruckload,  and Freightsnap were featured in various blogs during the year.  They are changing the way business is done in freight transportation.  Watch for more of these companies to surface in 2014.

2013 has been called the Year of the Network by numerous supply chain and transportation industry thought leaders.  Companies that built a successful supply chain trading partner network focused on three elements:

Connectivity— unite disparate systems and trading partners

Hits: 11896
Continue reading 0 Comments

At the end of each year, I like to take stock of the major freight transportation stories of the past twelve months and look ahead to the trends that will drive the industry in the coming year.  The two blogs that I write are prepared from my perspective as a consultant to shippers and carriers.

This year I would like to hear from you.  Those of you who follow this blog observe trends in your segment of the industry.  Please take a minute to share them with me.  Please post them on this blog or send a private e mail to

Please feel free to select any major trend or trends that are having or will have a major impact on our industry, whether regulatory, economic, technological, demographic, consumer behavior, environmental, modal shifts or business strategy.

To broaden the range of inputs and perspectives, I will also post this request on Facebook, LinkedIn and Twitter.  In the coming weeks I will be preparing my two lists.  The lists will include a blend of my observations and yours.  Look for these two blogs in mid-December.  Thank you to those of you who take the time to share your observations with me.


Hits: 22778
Continue reading 0 Comments

Social media has become one of the hottest marketing tools over the past five years. LinkedIn, Facebook, Twitter and a host of new sites are now a major part of our daily lives. Since I began blogging in 2005, I have become an active participant in this new world. I have learned a great deal and continue to learn every day. Here are a few observations from my travels down the social media trail.

The first thing I learned is that you need to be very focused on what you are seeking to achieve from using social media, particularly from a business perspective. On Twitter you can follow virtually every path of interest, whether it is music, tennis, sailing, cooking or politics. There are thousands of people who share your interests on just about any topic. The question is how will you and your business prosper by participating in one or more social media or discussion groups? The first step on the journey is to set some clear goals, whether it is finding new prospects, recruiting new talent or demonstrating expertise.

Second, don't overlook the obvious. A good website is one of the best instruments for telling your story. However for a website to be truly effective, it has to be optimized. Search engine optimization is the process of identifying the key words about you and your company. If you develop a good website but don't perform SEO, it will likely be ineffective.

A third lesson is the value of consistent communication. In our case, I write a weekly blog that deals with topics of interest to our customers. It takes time, some writing skills, knowledge and persistence to prepare an interesting blog every week. My blog appears in several locations on the internet and is now read by thousands of people a week. After writing hundreds of blogs, they provide another source of traffic as individuals perform searches over time. Both the new and old blogs produce a steady flow of activity.

Fourth, select the social media sites and groups that are most relevant to what you do. Since my company offers freight transportation consulting services, we try to participate in those sites (e.g. LinkedIn transportation groups) where we will likely interact with prospective clients and vendors in our target industries. To raise our profile, we created a LinkedIn group (Freight Transportation Best Practices) and a daily newspaper (e.g. Dan's Transportation Newspaper) that most closely align with the mission of our company.

Tagged in: LinkedIn
Hits: 32314
Continue reading 0 Comments

Most Recent Posts


Tag Cloud

robotics BNSF US Housing Market Amazon CN Rail CN Job satisfaction Failure driver shortages Success failure entrepreneur driver Sales solutions provider Horizontal Supply Chain Collaboration Tracy Matura FCPC transportation news drones freight bid freight agreements Emergent Strategy Spanx US Economy Canada's global strategy Transport Capital Partners (TCP) Outsourcing Sales Freight Recession future of freight industry MPG Fire Phone marketing shipper-carrier roundtable Finance and Transportation tanker cars LCV's Retail driverless mentoring Canadian truckers 2014 freight forecast freight payment freight audit Rotman School of Business dynamic pricing Colilers International capacity shortages New York Times dimensional pricing freight forwarders ShipMax cheap oil NS autonomous vehicles Yield Improvement Search engine optimization FMCSA 2015 Economic Forecast University of Tennessee Whole Foods Software Advice Carriers Ferromex Deferred Packaging truck driver Freight Freight Management Training Canada-U.S. trade agreement YRC Blogging selling trucking companies freight transportation in 2011 Omni Channel Global experience Derek Singleton FMS shipping consumer centric 2012 Transportation Business Strategies. Jugaad USA Truck freight broker peak season freight transportation conference CSA Consulting Freight Rates economy Broker Transplace Canadian Transportation & Logistics Keystone Pipeline Truckload Transloading Transportation Buying Trends Survey Driving for Profit shipping wine Reshoring Doug Davis Warehousing LinkedIn the future of transportation David Tuttle Social Media in Transportation US Election financial management Politics Business skills economic forecasts for 2012 BlueGrace Logistics broker security President Obama Railway Association of Canada Swift Rail Right Shoring Freight Shuttle System freight audit freight costs Harper Davos speech employee termination ProMiles truck drivers Grocery FuelQuest Shipper Canadian economy customer engagement Infrastructure Training New Hires automation Canada U.S. trade LTL capacity shortage Freight Carriers Association of Canada Schneider Logistics RFP Comey $75000 bond freight transportation bulk shipping CITA Shipper Pulse Survey routing guide freight payment Stephen Harper Trade Vision Transcom Fleet Leasing Donald Trump 360ideaspace 2014 economic forecast Retail transportation Associates US Manufacturing e-commerce freight cost savings NAFTA Distribution Surety bond Hudsons Bay Company Celadon 2013 Economic Forecast Facebook Life Lessons Trump Adrian Gonzalez Packaging Education transportation newspaper buying trucking companies Canadian freight market UP CP Rail NCC Load broker business start-up CSX rail safety home delivery shipper-carrier collaboration freight RFP Freight Matching Entrepreneur coaching Freight Capacity Otto online shopping FCA Regina Load Boards Muhammad Ali fuel surcharge Management Leadership Microsoft Career Advice Doug Nix Crisis management trucking company acquisitions IANA APL Bobby Harris CSA scores Scott Monty Freight contracts Business Transformation Strategy trade freight rate increases Transportation service Global Transportation Hub Rate per Mile KCS energy efficiency shipper-carrier contracts Werner Dan Goodwill Social Media US Auto Sales TMP Worldwide Canada JB Hunt Wal-Mart MBA intermodal EBOR Loblaw small business Trucking broker bonds professional drivers Map-21 Accessorial Charges Sales Management transportation audit TransForce Business Strategy network optimization 2014 freight volumes Twitter Cleveland Cavaliers Driver Shortage Dedicated Contract Carriage Climate Change pipelines TMS Crude Oil by Rail Inbound Transportation Transportation 3PL Sales Training NMFC derailments hiring process Toronto home delibery carrier conference last mile delivery Dedicated Trucking Success Masters in Logistics CRM 3PLTL Conway

Blog Archives