Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in Bobby Harris

Social Media in Transportation in 2012

Posted by on in General

It is hard to believe that a year has gone by since I sat in on a presentation on Social Media in Transportation at the 2011 SMC3 Winter Conference.  This past week David Tuttle, VP, Digital Strategy at TMP Worldwide (who spoke last year) was back again and joined by Bobby Harris, President and CEO of BlueGrace Logistics.  In the short space of 12 months it is clear that social media have exploded in popularity. 

Here are a few statistics to reinforce this message.  There are 800 million global profiles on Facebook, Twitter has 175 million users and LinkedIn has 150 million profiles.  Facebook reaches 85% of logistics professionals on the internet – over 2.8 million people; Twitter reaches over 22% of logistics professionals on the internet; LinkedIn Reaches 19% of logistics professionals on the Internet.

Beyond the impressive user numbers, there appear to be two breakthroughs this year.  The first is in functionality.  Companies and individuals are now starting to figure out how to embed the capabilities of social media in their businesses. 

David highlighted the “follow me” feature on LinkedIn.  It allows people to stay up-to-date on employment opportunities and organizational changes at companies of interest.  Your “career page” beside your “company page” is a powerful tool to “inform active and passive candidates” of opportunities.  It can be used to “see who is following your company and send automatic updates.”   Twitter can be custom branded and used both as a tool to communicate with your followers and to follow them as well.   

David also noted that a Facebook page for your business, with photos that tie in to the website or other business activities, can play a key role.  Targeted ads can be placed on the right side of the Facebook page and can be tailored to the specific demographics and interests of your customers. Each company pays for these ads on a CPC basis.  He also spoke about the importance of scheduling your communication over a period of time to maintain the attention of your fans and followers.  Take advantage of opportunities to connect directly with your fans.

...
Hits: 32979
0
Continue reading 5 Comments

Most Recent Posts

Search


Tag Cloud

freight audit Celadon professional drivers Training Canadian economy President Obama Derek Singleton 2013 Economic Forecast Conway Stephen Harper Trade Vision freight payment freight audit Dedicated Contract Carriage Driver Shortage David Tuttle Trucking network optimization intermodal CSA Dedicated Trucking USA Truck Loblaw $75000 bond freight costs 2014 freight forecast selling trucking companies Transport Capital Partners (TCP) Global Transportation Hub Politics ShipMax 2014 freight volumes Search engine optimization trucking company acquisitions Spanx Canada BlueGrace Logistics Microsoft Freight mentoring shipping wine shipper-carrier roundtable Regina home delivery Consulting freight transportation conference Masters in Logistics Grocery Doug Nix Associates Werner customer engagement CRM Freight Rates Dan Goodwill Freight Shuttle System rail safety 2012 Transportation Business Strategies. Jugaad derailments truck driver TMS Transportation Buying Trends Survey freight transportation in 2011 Packaging Management trade CP Rail APL Muhammad Ali US Auto Sales routing guide NCC Transloading marketing Retail 3PLTL robotics Blogging US Economy Success cheap oil Whole Foods Transplace Wal-Mart Transportation bulk shipping energy efficiency Sales Training NMFC dimensional pricing freight rate increases Entrepreneur Scott Monty Ferromex capacity shortage Swift transportation newspaper Comey FMCSA freight broker e-commerce Accessorial Charges MBA Global experience transportation news truck drivers online shopping Transcom Fleet Leasing Hudsons Bay Company CSX Horizontal Supply Chain Collaboration Amazon Reshoring 2014 economic forecast Omni Channel ProMiles Trump home delibery shipper-carrier contracts Rate per Mile Business Transformation Strategy US Housing Market Freight Carriers Association of Canada last mile delivery EBOR Freight Management New York Times CN TransForce 2015 Economic Forecast Sales LinkedIn Crude Oil by Rail Harper Davos speech business start-up Social Media BNSF Retail transportation CSA scores UP Deferred Packaging buying trucking companies Social Media in Transportation capacity shortages freight cost savings Facebook Canadian freight market Inbound Transportation Surety bond freight transportation economic forecasts for 2012 broker bonds CN Rail Toronto Map-21 peak season Canada-U.S. trade agreement YRC NS University of Tennessee US Manufacturing consumer centric broker security driver shortages Software Advice Doug Davis Donald Trump 3PL Emergent Strategy automation Load broker Twitter drones Freight contracts Sales Management Leadership shipper-carrier collaboration Freight Recession Business Strategy Distribution future of freight industry Career Advice fuel surcharge Driving for Profit hiring process small business Education Railway Association of Canada FuelQuest solutions provider Life Lessons dynamic pricing employee termination driver CITA Shipper Pulse Survey pipelines Infrastructure LTL Right Shoring Keystone Pipeline coaching tanker cars Schneider Logistics Tracy Matura freight agreements KCS freight forwarders carrier conference driverless 360ideaspace Carriers Otto Yield Improvement Colilers International financial management TMP Worldwide Rotman School of Business FCPC Finance and Transportation MPG Canadian Transportation & Logistics NAFTA JB Hunt Failure Training New Hires IANA Broker Cleveland Cavaliers autonomous vehicles Business skills freight bid Canada's global strategy Success failure entrepreneur Transportation service shipping FCA Truckload freight RFP Crisis management Job satisfaction Shipper LCV's Bobby Harris RFP Warehousing Canadian truckers freight payment Freight Matching the future of transportation Canada U.S. trade Adrian Gonzalez Load Boards Rail transportation audit FMS economy Climate Change Freight Capacity Fire Phone Outsourcing Sales US Election

Blog Archives