Follow us on Twitter!
Blog Header Logo
DG&A's Transportation Consulting Blog
Subscribe to this list via RSS Blog posts tagged in FCPC

The two final presenters at last week’s FCPC (Food and Consumer Products of Canada) Supply Chain Symposium provided the attendees with some interesting insights into the minds of Canadian consumers and how to successfully bring new products and services to market.  Here is what they had to say.

Carman Allison, Director Consumer Insight, Nielsen entitled his presentation, The Cautious Consumer.  He began his talk by highlighting that Canada ranks number 11 in consumer confidence (while the US ranks number 20).  Mr. Allison noted that twenty percent of Canadians have no spare cash and essentially live paycheque to paycheque.  Forty-nine percent of Canadians believe that we are still living in a recession.  The Canadian debt to income ratio is now higher than the ratio in the United States.  The statistics shared by Mr. Allison point to a consumer that is both cautious and increasingly cost conscious. 

Mr. Allison then went on to share some statistics on Canadian purchasing behavior.  Canadians can now buy key staples such as milk from their local drug or convenience store.  As a result, we are making 43 fewer trips, on average, to the grocery store per year.  This is a drop of 19%.

In 1970, 38.7 percent of Canadians lived in 1-2 member households; in 2012, this has jumped to 62.7 percent.  In addition to slower family growth, Canadians are much more deal and price conscious.  Thirty-six percent of goods sold (48% of unit sales) are bought due to a price cut.  Discount retailers now represent 49.7 percent of sales and this is expected to surpass 50% in the next few years.  Ninety-five percent of consumers read flyers, 62% read each page and 77% read flyers on a weekly basis.

Mr. Allison outlined the migration from big box stores to smaller stores to buying online to virtual stores to smartphone purchases.  Thirty-seven percent of Canadians own smartphones and 24 percent are willing to make purchases on their smartphone.  The percentages skew higher for younger buyers.  The 4 PM e mail blast represents one of the creative uses of available technologies to spur sales.  As consumers contemplate their dinner menu, the e mail blast directs consumers to some potential purchases they can make at the highlighted grocery store on the way home.  Overall online sales have increased by 11 percent in the last year and now represent $1.2 billion in revenue.  The increase in the value of the Canadian dollar against the US dollar has also produced a 20 percent increase in cross-border traffic as compared to the prior year. 

...
Tagged in: FCPC
Hits: 20398
0
Continue reading 0 Comments

Most Recent Posts

Search


Tag Cloud

Associates New York Times Surety bond Microsoft Colilers International Freight contracts Doug Nix buying trucking companies capacity shortage Derek Singleton financial management Transcom Fleet Leasing FCA $75000 bond RFP Canada's global strategy shipper-carrier collaboration capacity shortages Amazon Adrian Gonzalez driver Sales Management 360ideaspace 3PLTL 2014 freight volumes CRM MPG Loblaw 2013 Economic Forecast NMFC Job satisfaction 2012 Transportation Business Strategies. Jugaad Rotman School of Business natural disasters Scott Monty Comey LTL truck driver Facebook Management freight rate increases rail safety CSA home delivery solutions provider Distribution Freight Management 3PL KCS Global Transportation Hub CP Rail NCC freight broker Outsourcing Sales carrier conference Canada-U.S. trade agreement YRC BlueGrace Logistics Rail Railway Association of Canada NAFTA Transportation service Driver Shortage 2014 economic forecast Fire Phone freight transportation Freight Shuttle System future of freight industry CITA Shipper Pulse Survey Ferromex Emergent Strategy mentoring Freight Matching truck drivers Omni Channel economic forecasts for 2012 FCPC BNSF intermodal Crude Oil by Rail transportation newspaper Politics Packaging peak season 2015 Economic Forecast Harper Davos speech Failure Transplace the future of transportation Deferred Packaging coaching EBOR Transportation Transloading Success failure entrepreneur MBA Training Yield Improvement Retail transportation Masters in Logistics Business Strategy home delibery shipper-carrier contracts Transport Capital Partners (TCP) Canada small business trucking company acquisitions Dedicated Trucking selling trucking companies automation Load Boards Reshoring Otto Canadian Transportation & Logistics ProMiles Toronto Consulting Canadian economy Right Shoring Shipper Leadership FMS hiring process derailments UP Wal-Mart Sales Training Finance and Transportation Schneider Logistics broker security e-commerce Sales Swift TMS TransForce freight transportation in 2011 Grocery USA Truck Cleveland Cavaliers Whole Foods Horizontal Supply Chain Collaboration customer engagement Driving for Profit Freight Recession CN Career Advice TMP Worldwide Keystone Pipeline freight bid driver shortages tanker cars Search engine optimization Dan Goodwill pipelines Business skills Canadian truckers US Auto Sales Twitter ShipMax Crisis management freight payment Bobby Harris robotics Stephen Harper Trade Vision business start-up FuelQuest Trump last mile delivery Spanx US Election US Economy Freight Capacity Life Lessons Social Media in Transportation supply chain management NS Canada U.S. trade CSX Training New Hires transportation audit President Obama ELD driverless Accessorial Charges Freight Rates Conway freight transportation conference David Tuttle trade freight costs consumer centric Donald Trump risk management Retail transportation news LinkedIn Entrepreneur autonomous vehicles online shopping Software Advice network optimization Rate per Mile Werner Freight Carriers Association of Canada fuel surcharge Truckload freight forwarders US Housing Market Canadian freight market Carriers Success freight cost savings Inbound Transportation JB Hunt Dedicated Contract Carriage Muhammad Ali IANA Broker APL shipper-carrier roundtable US Manufacturing CN Rail routing guide Doug Davis freight agreements Social Media Map-21 Warehousing 2014 freight forecast Global experience Load broker professional drivers CSA scores Education broker bonds dynamic pricing freight payment freight audit drones dimensional pricing Trucking freight RFP shipping wine employee termination Regina marketing energy efficiency bulk shipping LCV's FMCSA Tracy Matura Infrastructure Celadon Blogging freight audit shipping cheap oil Freight Business Transformation Strategy University of Tennessee Transportation Buying Trends Survey economy Climate Change Hudsons Bay Company

Blog Archives